The name may include the word “company” but should not include Corp., corporation, or Inc. Optimally, the name will imply some promise about your books, such as romance (Passion Press), adventure (Kick-Ass Books), travel (Rickshaw Riders), or life-changing insights (Next Chapter Publications).
Should i trademark my business name to my llc how to#
How to Choose a Name for Your Writing or Publishing CompanyĬhoosing a company name is a creative process. A company name is your imprint name and is listed as the publisher of your books.A pen name is listed as the author of your books.Your company name is different from a pen name.
I am known by various names: Helen Sedwick, Ten Gallon Press, and to some people Mom or Aunt Helen. Is that the same as setting up an entity? No.Ī DBA is merely another name for you. Some writers are confused by the idea of operating under a DBA name. However, even if your writing or self-publishing business is a sole proprietorship, I recommend you give the business a name, commonly known as a DBA, short for “doing business as.” What is a DBA? They are simpler to operate than corporations and LLCs and are not taxed separately. You can operate your writing venture the same way millions of small businesses do-as a sole proprietorship.
Isn’t that advice contradictory? Can you have a business that’s not a corporation or LLC?Ĭertainly.
I also explained that forming a corporation or LLC was an unnecessary expense and offered little liability protection for most writers or independent publishers. In my last post, I focused on the tax benefits of treating your writing as a business. This post is the second in Helen’s series on the business side of writing and publishing. Have you ever wondered what how a DBA name works or how to choose a name for your writing business? Today, author and attorney Helen Sedwick ( provides the information you’ve been looking for about DBAs. Most writers function as sole proprietors and choose to “do business as” (DBA) whatever company name they create.
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